Table of Contents
Difficulty Level: ⭐⭐⭐ Moderate
Introduction
There’s something magical about biting into a perfectly baked cookie that’s crispy on the edges yet soft and gooey in the center. If you’ve ever experienced the joy of opening that iconic pink box filled with oversized, decadent cookies, you know exactly what I’m talking about. Crumbl cookies have taken the dessert world by storm, and their signature chocolate chip cookie remains their most beloved creation. These aren’t your average cookies – they’re massive, thick, cakey treats that somehow manage to be both gooey and buttery in the middle while maintaining perfectly caramelized edges.
What makes these cookies so special isn’t just their size (though at nearly 5 inches across, they certainly make an impression). It’s the perfect balance of textures and flavors that keeps people coming back week after week. The good news? You don’t have to wait in those infamous long lines or pay premium prices to enjoy these cookies. With this copycat recipe, you can recreate the Crumbl chocolate chip cookie experience right in your own kitchen.
These cookies are designed to be shared and savored. They’re perfect for special occasions, weekend baking projects, or anytime you want to impress friends and family with your baking skills. The best part is that despite their bakery-quality results, they’re surprisingly straightforward to make at home. You’ll need basic ingredients you likely already have in your pantry, plus some high-quality milk chocolate chips to achieve that authentic Crumbl flavor profile.
Recipe History
The Crumbl cookie story began in 2017 in Logan, Utah, when cousins Jason McGowan and Sawyer Hemsley embarked on a mission to create the perfect chocolate chip cookie. Despite having no professional baking background (McGowan came from the tech industry while Hemsley was still a college student at Utah State University), they were determined to develop a recipe that would stand out in the crowded cookie market.
Their approach was methodical and scientific. Rather than relying on traditional recipe development, they employed A/B testing methods, systematically replacing or removing single ingredients and asking random people at gas stations and grocery stores to taste both versions and vote on the better cookie. After countless iterations, thousands of dollars spent on ingredients, and dozens of failed attempts, they finally created what would become their signature milk chocolate chip cookie recipe.
The first Crumbl store opened in Logan, Utah, with just one item on the menu: their perfected chocolate chip cookie. To their surprise, lines formed out the door almost immediately. What began as a single-flavor cookie shop quickly evolved into a rotating menu concept, where new flavors would appear weekly alongside their staple chocolate chip cookie.
The brand’s growth has been nothing short of phenomenal. From that single location in 2017, Crumbl has expanded to over 1,000 stores across the United States by 2024, becoming the fastest-growing dessert chain in the country. Their distinctive pink boxes, massive cookies, and weekly rotating menu have created a cultural phenomenon, particularly on social media where millions follow along to see the latest flavor releases.
What makes the Crumbl chocolate chip cookie so special is its departure from traditional chocolate chip cookies. They use milk chocolate chips instead of semi-sweet, creating a sweeter, creamier flavor profile. The cookies are intentionally underbaked to maintain that signature gooey center, and their substantial size makes them an experience rather than just a quick treat.

Full Ingredient List
Creating the perfect Crumbl cookie at home requires quality ingredients that work together to achieve that signature texture and flavor. Here’s everything you’ll need to make these incredible cookies:
For the Cookie Dough:
- 1½ cups (3 sticks) unsalted butter, at room temperature
- 1½ cups light brown sugar, packed
- ¾ cup granulated sugar (preferably organic cane sugar for better flavor)
- 2 large eggs, at room temperature
- 1½ tablespoons pure vanilla extract
- 4¼ cups all-purpose flour, unbleached
- 2 teaspoons cornstarch
- 1 teaspoon baking soda
- 1 teaspoon baking powder
- 1 teaspoon salt (increase to 1¼ teaspoons if using unsalted butter)
- 2-3 cups Ghirardelli or Guittard milk chocolate chips
Possible Substitutions:
- Butter: While unsalted butter is recommended, you can use salted butter and reduce the added salt by ¼ teaspoon.
- Brown Sugar: Light brown sugar is preferred, but dark brown sugar will work in a pinch, creating a slightly more robust molasses flavor.
- Chocolate Chips: While milk chocolate chips are authentic to the Crumbl experience, you can substitute semi-sweet or a mix of chocolate varieties based on your preference.
- Cornstarch: If you don’t have cornstarch, you can substitute with an additional tablespoon of all-purpose flour, though the texture won’t be quite as tender.
Quality Notes:
For the most authentic Crumbl cookie experience, use high-quality butter and vanilla extract. The large Ghirardelli or Guittard milk chocolate chips are key to replicating the Crumbl experience, as they melt beautifully and stay soft in the cookies. These specific brands are what Crumbl is known to use, and they make a noticeable difference in the final product.
Time Breakdown
Creating these delicious Crumbl-style cookies requires some time, but the results are well worth it:
Total Time: 30-35 minutes
Prep Time: 15-20 minutes
- 5 minutes to gather ingredients
- 10-15 minutes to mix dough
Bake Time: 10-15 minutes per batch
Cooling Time: 20-25 minutes
- 10-15 minutes on the baking sheet
- 10 minutes on a cooling rack
Additional Timing Notes:
For the best results, allow your butter and eggs to come to room temperature before beginning, which takes about 30-60 minutes. While the original Crumbl recipe doesn’t require chilling the dough, if your cookies are spreading too much during baking, refrigerate the dough balls for 30 minutes before baking. The cookies will continue to set as they cool, so don’t be alarmed if they seem slightly underdone when you remove them from the oven.
Required Kitchen Equipment
Having the right tools on hand will make creating these Crumbl-style cookies much easier and help you achieve professional results. Here’s what you’ll need:
Essential Tools:
- Stand Mixer with Paddle Attachment: The power of a stand mixer is crucial for properly creaming butter and sugar, which creates the perfect texture. The KitchenAid mixer is highly recommended for this task.
- Measuring Cups and Spoons: For accurate measurements of ingredients.
- Digital Kitchen Scale: For precise portioning of dough (each Crumbl cookie uses about 5-5.5 oz of dough).
- Baking Sheets: Heavy-duty, light-colored baking sheets work best to prevent over-browning.
- Parchment Paper or Silicone Baking Mats: To prevent sticking and ensure even baking.
- Mixing Bowls: For combining dry ingredients.
- Silicone Spatula: For folding in chocolate chips and scraping down the sides of the bowl.
- Cookie Scoop or ½ Cup Measuring Cup: For consistent cookie sizing.
- Large Round Cookie Cutter or Biscuit Cutter: For shaping the cookies into perfect circles immediately after baking.
- Wire Cooling Rack: For proper cooling after the initial rest on the baking sheet.
- Oven Thermometer: To ensure your oven is at the correct temperature, as many ovens can be off by up to 50°F.
Alternatives:
- If you don’t have a stand mixer, an electric hand mixer can work, though you’ll need to mix longer and ensure your butter is slightly softer.
- Without a kitchen scale, use a ½ cup measuring cup for large Crumbl-sized cookies or a ¼ cup for smaller versions.
- If you don’t have parchment paper or silicone mats, lightly greasing your baking sheets will work, though the cookies may spread more.
- No large cookie cutter? Use a wide glass or bowl to shape your cookies while they’re still hot.
- Without a wire cooling rack, you can cool cookies on a clean kitchen towel, though they may take longer to cool completely.
Having these tools ready before you begin will streamline the baking process and help ensure your homemade Crumbl cookies turn out just like the ones from the bakery.
Step-by-Step Preparation
Creating perfect Crumbl cookies requires attention to detail and proper technique. Follow these steps carefully to achieve that signature Crumbl texture and appearance:
- Preheat Your Oven
Preheat your oven to 375°F (190°C). Proper oven temperature is crucial for achieving the perfect cookie texture with golden edges and a soft center. - Prepare Baking Sheets
Line your baking sheets with parchment paper or silicone baking mats. This prevents sticking and ensures even baking. Leave enough space between cookies as they will spread considerably during baking. - Cream Butter and Sugars
In the bowl of your stand mixer fitted with the paddle attachment, combine room temperature butter, brown sugar, and granulated sugar. Mix on medium speed for 3-5 minutes until the mixture becomes light and fluffy. The color should lighten noticeably, and the texture should appear creamy and smooth. - Add Eggs and Vanilla
Add the eggs one at a time, mixing well after each addition. Then add the vanilla extract and mix for another minute until fully incorporated. The mixture should look smooth and glossy at this stage. - Combine Dry Ingredients
In a separate bowl, whisk together the flour, cornstarch, baking soda, baking powder, and salt until evenly combined. The cornstarch is crucial for achieving that soft, tender Crumbl texture. - Mix Wet and Dry Ingredients
Add the dry ingredients to the wet mixture and mix on low speed just until combined. Stop mixing as soon as no dry flour is visible. Overmixing will develop too much gluten and result in tough cookies. - Fold in Chocolate Chips
Using a silicone spatula, gently fold in the chocolate chips until evenly distributed throughout the dough. The dough should be thick but soft at this point. - Portion the Dough
Using a kitchen scale or measuring cup, portion the dough into 5-5.5 oz balls (approximately a rounded 1/2 cup). For authentic Crumbl-sized cookies, each dough ball should be quite large. - Create the Signature Crumbl Texture
Roll each portion into a ball, then break the ball in half. Turn the broken edges facing upward and press the halves back together. This creates the signature craggly, textured top that Crumbl cookies are known for. - Arrange on Baking Sheet
Place the formed cookie dough balls on your prepared baking sheet, leaving at least 3 inches between each cookie. Due to their large size, bake only 2-4 cookies per standard baking sheet. - Bake to Perfection
Bake for 9-12 minutes until the edges are light golden brown and the tops are set but not overly browned. The visual indicator of doneness is when the cookies lose their glossy sheen on top but still look slightly underdone in the very center. - Shape While Hot
Immediately after removing from the oven, use a large round cookie cutter or biscuit cutter to shape each cookie into a perfect circle. Place the cutter around the cookie and gently swirl in a circular motion to create uniform edges. - Add Extra Chocolate Chips
While the cookies are still hot, press additional chocolate chips into the tops for that bakery-style appearance. This step is optional but adds to the visual appeal. - Cool Properly
Allow the cookies to rest on the baking sheet for 10-15 minutes. They will continue to bake and set up during this time. Then transfer to a wire cooling rack to cool completely for another 15 minutes before serving. - Enjoy at the Perfect Temperature
Crumbl cookies are best enjoyed slightly warm, when the chocolate chips are still melty and the centers are soft and gooey.
The cookies should have a light golden color around the edges with a slightly paler center. When properly baked, they’ll have a perfect balance of textures: crisp edges with soft, almost underdone centers that firm up as they cool.

Nutritional Information
Understanding the nutritional content of Crumbl cookies is essential for those monitoring their dietary intake. These oversized gourmet treats are indulgent by design, with a caloric content that reflects their decadent nature. Below is a comprehensive breakdown of the nutritional values for standard Crumbl cookies:
Cookie Variety | Calories | Fat (g) | Sat. Fat (g) | Carbs (g) | Sugar (g) | Protein (g) |
---|---|---|---|---|---|---|
Milk Chocolate Chip | 680 | 31 | 21 | 94 | 47 | 5 |
Semi-Sweet Chocolate Chunk | 770 | 33 | 22 | 99 | 55 | 5 |
Original Pink Sugar | 760 | 35 | 12 | 105 | 70 | 0 |
Kentucky Butter Cake | 640 | 25 | 15 | 93 | 39 | 5 |
Cookie Dough | 940 | 47 | – | 121 | 67 | 7 |
Each full-sized Crumbl cookie weighs approximately 3-4 ounces, making them substantially larger than standard cookies. For those seeking a lighter option, mini versions are available with roughly one-third the calories and macronutrients of their full-sized counterparts.
It’s worth noting that specialty flavors like Cookies & Cream Brownie can contain up to 1,200 calories per cookie with 67g of fat and 113g of sugar, making them one of the most calorie-dense options on the menu. Most Crumbl cookies provide minimal dietary fiber and moderate protein content.
Allergen Information
Crumbl Cookies are produced in open kitchens that handle multiple common allergens, making them potentially unsafe for individuals with severe food allergies. All Crumbl locations use ingredients containing milk, eggs, wheat, soy, tree nuts, and peanuts in their production facilities, creating a significant risk of cross-contamination.
For those with specific allergies, it’s important to note that Crumbl cannot guarantee that any product is completely free from allergens. Even cookies that don’t explicitly contain nuts or peanuts in their recipe may have come into contact with these allergens during preparation.
The company’s official stance is that consumption is at the customer’s own risk, particularly for those with severe allergies. Some customers with milder allergies report being able to safely consume non-peanut cookies, but this varies greatly depending on individual sensitivity and the specific protocols followed at each location.
Safety Precautions
When preparing Crumbl-style cookies at home, following proper safety measures ensures both delicious results and a safe baking experience. Here are essential safety precautions to observe:
Oven Safety:
- Always preheat your oven to the exact temperature (375°F) before baking to ensure even cooking.
- Use oven mitts or heat-resistant gloves when placing cookie sheets in the oven or removing them.
- Open the oven door slowly to avoid burns from escaping heat.
- Keep the cookie sheet level when removing it to prevent cookies from sliding off.
Kitchen Preparation:
- Thoroughly wash hands before beginning and after handling raw eggs.
- Clean and sanitize all work surfaces before starting.
- Place hot pads or trivets on counters before setting down hot baking sheets.
- Never place plastic utensils or containers in the hot oven.
Cooling Process:
- Allow cookies to cool on the baking sheet for 8-10 minutes before attempting to move them.
- Use a spatula to transfer cookies from the hot baking sheet to cooling racks.
- Remember that cookie sheets remain hot for several minutes after removal from the oven.
Following these safety guidelines will help ensure that your homemade Crumbl cookie experience is both enjoyable and accident-free. Always supervise children during the baking process, particularly when using the oven or handling hot equipment.
Pro Tips & Tricks
Creating perfect Crumbl cookies at home requires attention to detail and a few insider techniques that professional bakers use. Here are some expert insights to elevate your homemade Crumbl cookies from good to exceptional:
Chill the Dough: For the best flavor development and texture, chill your cookie dough for at least 2 hours, preferably 24 hours. This resting period allows the flavors to meld and intensify while also preventing excessive spreading during baking.
Perfect Your Creaming Technique: Spend a full 3-5 minutes creaming the butter and sugars until the mixture is truly light and fluffy. This creates air pockets that give your cookies their perfect texture.
Create the Signature Crumbl Look: After portioning your dough, break each ball in half and place the broken edges facing upward when rejoining the halves. This technique creates that distinctive craggly top texture that Crumbl cookies are known for.
Shape While Hot: The window for shaping your cookies into perfect circles is very small. As soon as they come out of the oven, use a large round cookie cutter or biscuit cutter to gently swirl around each cookie, creating that signature Crumbl shape.
Watch the Bake Time Carefully: Remove cookies from the oven when the edges are just turning golden but the centers still look slightly underdone. They’ll continue cooking on the hot baking sheet, resulting in that perfect soft center with crisp edges.
Use Quality Ingredients: Splurge on high-quality butter (European-style if possible) and premium chocolate chips like Ghirardelli or Guittard. The difference in flavor is noticeable and worth the investment.
Room Temperature Ingredients: Make sure your eggs and butter are truly at room temperature for proper incorporation. Cold ingredients don’t blend as smoothly and can affect the final texture.

Serving & Pairing Guide
Crumbl cookies are an experience in themselves, but knowing how to serve and pair them can elevate that experience to new heights. Here’s how to make the most of your homemade Crumbl cookies:
Temperature Matters: Serve chocolate chip Crumbl cookies slightly warm for that authentic experience. About 10 seconds in the microwave will refresh a day-old cookie to its just-baked glory. For sugar cookies with frosting, serve chilled as they do in the stores.
Perfect Pairings:
- Classic Milk: Nothing complements a rich chocolate chip cookie better than a cold glass of milk, which balances the sweetness and provides a refreshing contrast.
- Coffee or Espresso: The slight bitterness of coffee enhances the chocolate notes in the cookies.
- Vanilla Ice Cream: Transform your cookies into an indulgent dessert by serving them with a scoop of quality vanilla ice cream.
- Hot Chocolate: For a double chocolate experience, pair with a mug of hot chocolate on chilly evenings.
Presentation Tips:
- Arrange cookies on a wooden board or slate for a rustic, bakery-style presentation.
- For special occasions, stack cookies in a pink box tied with string to mimic the iconic Crumbl packaging.
- Serve on white plates to make the colors and textures of the cookies pop.
- For dessert tables, create height by using cake stands to display different cookie varieties.
Serving Sizes: Remember that authentic Crumbl cookies are massive (about 5.5 oz each). Consider cutting them into quarters for sampling parties or when serving with other desserts.
Freshness Factor: While these cookies stay good for days, they’re at their absolute best within the first 24 hours of baking. Plan your baking schedule accordingly for special events.
Recipe Variations
The beauty of Crumbl cookies lies in their versatility. Once you’ve mastered the base recipe, you can create endless variations to suit different dietary needs, seasonal flavors, or personal preferences:
Dietary Adaptations:
Gluten-Free Version: Substitute the all-purpose flour with a high-quality gluten-free flour blend that contains xanthan gum. Add an additional egg yolk to help with binding and moisture.
Vegan Option: Replace butter with plant-based butter sticks (not spread), use flax eggs (1 tablespoon ground flaxseed mixed with 3 tablespoons water per egg), and ensure your chocolate chips are dairy-free.
Reduced Sugar: Cut the sugar by up to 25% without significantly affecting texture. You can also substitute some of the granulated sugar with monk fruit sweetener or allulose for a lower-calorie option.
High-Protein: Add 2-3 tablespoons of unflavored whey protein powder to the dry ingredients for a protein boost. You may need to add an extra tablespoon of milk to maintain moisture.
Seasonal Variations:
Spring: Add lemon zest and substitute white chocolate chips for a bright, citrusy cookie. Top with a light lemon glaze.
Summer: Fold in dried cherries or blueberries with white chocolate chips for a summery twist. A coconut-lime version with lime zest in the dough and a coconut-lime glaze makes a tropical treat.
Fall: Add 1 teaspoon of pumpkin pie spice to the dough and substitute half the chocolate chips with cinnamon chips for an autumn flavor profile.
Winter: Incorporate crushed candy canes and white chocolate chips for a holiday peppermint version, or add orange zest and cranberries for a festive winter cookie.
Creative Mix-ins:
Try adding chopped Twix bars, crushed Oreos, toasted coconut, or crystallized ginger for unique flavor combinations. The base Crumbl dough is sturdy enough to handle various mix-ins without losing its signature texture.
Remember that when adding mix-ins, keep the pieces small (about chocolate chip size) and limit additions to about 1½ cups total to maintain the proper dough consistency.
Storage & Reheating Guide
Properly storing your homemade Crumbl cookies ensures they maintain their delicious texture and flavor for as long as possible. For short-term storage of 2-3 days, keep your cookies in an airtight container at room temperature in a dark, dry cabinet away from windows or stoves. This works well for cookies without perishable toppings like buttercream, cream cheese frosting, or fresh fruit.
For cookies with perishable ingredients, refrigeration is necessary to prevent spoilage. Store them in the refrigerator for up to two weeks, though quality will gradually decrease over time. For long-term storage, freezing is your best option:
- Allow cookies to cool completely
- Place them on a baking sheet for a quick pre-freeze to solidify any icing
- Wrap individual cookies in plastic wrap (multiple layers recommended)
- Store in a freezer-safe container with a tight-fitting lid
- Label with the date and flavor
When you’re ready to enjoy your stored cookies, reheating is simple:
- Microwave Method: Heat for 10-15 seconds for a single cookie
- Oven Method: Preheat to 350°F and warm for 3-5 minutes
- Air Fryer Method: Set to 350°F and heat for 2-3 minutes, checking every 30 seconds
- Toaster Oven Method: Heat at 350°F for 3-5 minutes
For chilled cookies that are meant to be served cold, simply allow them to thaw at room temperature until softened to your liking.
Troubleshooting Guide
Even experienced bakers occasionally encounter issues when making Crumbl-style cookies. Here are solutions to common problems:
Cookies Too Hard or Tough
- Likely caused by overmixing the dough or adding too much flour
- Mix ingredients just until incorporated
- If cookies are already baked, add a few tablespoons of milk to remaining dough
- For hard cookies, try the damp paper towel microwave method: wrap in a damp paper towel and microwave for 10-15 seconds
Cookies Too Soft or Undercooked
- Your oven temperature may be too low
- Use an external thermometer to verify oven accuracy
- Increase baking time by 1-2 minutes
- Ensure you’re baking in the middle of the oven
Cookies Spreading Too Much
- Butter may be too warm
- Oven temperature may be too low
- Try chilling the dough for 30 minutes before baking
- Add 2-3 tablespoons more flour to the remaining dough
Cookies Too Crumbly
- Too much flour or not enough fat in the dough
- Check your measuring technique (spoon flour into measuring cup, don’t pack)
- Add 1-2 tablespoons more butter to remaining dough
- Let cookies cool completely before moving them
Uneven Baking
- Use a cookie scoop for consistent sizing
- Bake one tray at a time in the center of the oven
- Rotate the baking sheet halfway through baking

Common Mistakes
Avoiding these common pitfalls will help ensure your homemade Crumbl cookies turn out perfectly every time:
Using Cold Ingredients
Room temperature butter and eggs are crucial for proper incorporation. Cold ingredients don’t blend smoothly and affect the final texture.
Rushing the Creaming Process
Spending insufficient time creaming butter and sugar prevents the formation of air pockets that give cookies their perfect texture.
Improper Measuring
Scooping flour directly with a measuring cup compacts it, resulting in too much flour. Instead, spoon flour into the measuring cup and level with a knife.
Overbaking
Cookies should be removed from the oven when the edges are just turning golden but the centers still look slightly underdone. They’ll continue cooking on the hot baking sheet.
Incorrect Storage
Storing cookies in the original pink box or leaving them uncovered leads to staleness. Always use airtight containers for proper storage.
Skipping the Reheating Step
Eating leftover cookies straight from storage without warming them misses the opportunity to recreate that fresh-baked experience. A quick reheat can make day-old cookies taste nearly fresh-baked.
Frequently Asked Questions
Q: How long do Crumbl cookies stay fresh?
A: When stored properly in an airtight container at room temperature, Crumbl cookies can stay fresh for up to a week. However, for the best taste and texture experience, they’re ideally enjoyed within the first 2-3 days after baking.
Q: How big are authentic Crumbl cookies?
A: Authentic Crumbl cookies are quite substantial, weighing between 4.5-5.5 ounces each and measuring approximately 4½ inches in diameter. This large size is part of what makes them so distinctive and shareable.
Q: How many calories are in a Crumbl cookie?
A: A single Crumbl cookie can range from 600-1,000 calories, depending on the flavor. The Cookie Dough flavor, for example, contains approximately 920 calories per cookie. This is why Crumbl suggests that a single serving is actually ¼ of a cookie.
Q: Does Crumbl offer gluten-free or vegan options?
A: Currently, Crumbl does not regularly offer gluten-free, dairy-free, vegan, or keto options. Due to their open kitchen setup, cross-contamination is a concern even for cookies that don’t explicitly contain allergens like dairy or gluten in their recipes.
Q: How do I reheat Crumbl cookies to make them taste fresh again?
A: To recreate that fresh-baked experience, warm your cookie in a 350°F oven for 3-5 minutes or microwave an individual cookie for 10-15 seconds. This will soften the cookie and slightly melt the chocolate chips for that just-baked texture.
Q: Can I freeze Crumbl cookie dough for later baking?
A: Yes! You can freeze portioned cookie dough balls for up to 3 months. When ready to bake, place the frozen dough balls directly on a baking sheet and add 1-2 minutes to the original baking time. No need to thaw first.
Q: What makes Crumbl cookies different from regular homemade cookies?
A: Several factors distinguish Crumbl cookies: their large size, specific texture (crisp edges with soft centers), high-quality ingredients like Guittard chocolate chips, and unique preparation methods like breaking and rejoining dough balls to create their signature craggly tops.
Q: How often does Crumbl change their cookie menu?
A: Crumbl rotates their menu weekly, offering six different flavors each week. While their milk chocolate chip cookie is always available, the other flavors change, creating excitement and anticipation among customers.
Fun Facts & Trivia
Crumbl Cookies has become a cultural phenomenon in the dessert world, with some fascinating stories behind its meteoric rise:
- Crumbl was founded in 2017 by two cousins, Jason McGowan and Sawyer Hemsley, in Logan, Utah, starting with just one flavor: milk chocolate chip cookies.
- The founders had no professional baking experience when they started. They perfected their recipe through extensive A/B testing, asking random people at gas stations to taste different versions and vote on their preference.
- Crumbl has experienced explosive growth, becoming America’s fastest-growing dessert chain with over 900 locations across all 50 states in just six years.
- The company’s TikTok account has amassed an impressive 7 million followers, surpassing major brands like Nike and McDonald’s in social media popularity.
- Out of 257 total flavors sold in Crumbl stores, the chocolate crumb cake with Oreo cookie is the all-time bestseller, while the everything bagel cookie ranks as the lowest-selling flavor.
- Crumbl doesn’t pay influencers for advertisements; their social media success comes entirely from organic sharing by satisfied customers.
- The signature pink box was introduced in 2018 and has become an instantly recognizable symbol of the brand on social media.
- Crumbl cookies are intentionally oversized, with the company recommending that a single cookie be cut into quarters and shared among friends or family.
Final Summary and Call to Action
Creating Crumbl-style cookies at home allows you to enjoy these iconic treats whenever the craving strikes, without waiting for your favorite flavor to return to the weekly rotation. With our comprehensive guide, you now have all the insider knowledge to recreate that signature Crumbl magic in your own kitchen—from the perfect ingredient ratios to the special techniques that give these cookies their distinctive texture and appearance.
Remember that baking is both a science and an art. Don’t be discouraged if your first batch isn’t perfect; each attempt brings you closer to mastering these delectable treats. The joy of homemade Crumbl cookies lies not just in the eating but in the process of creating something special with your own hands.
Now it’s your turn to bring the Crumbl experience home! Gather your ingredients, preheat that oven, and prepare to fill your kitchen with the irresistible aroma of freshly baked cookies. Share your creations with friends and family, or keep them all to yourself—we won’t judge! Tag your cookie photos on social media with #HomemadeCrumbl to join our community of home bakers.
Have you tried making these cookies at home? We’d love to hear about your experience in the comments below. Which flavor will you tackle next? Happy baking, and may your cookies always have that perfect balance of crispy edges and soft, gooey centers!